Corporate Communications Strategies Research Paper - 1

Corporate Communications Strategies - Research Paper Example c as well as important definitions of key terms in the paper such as corporate communication, corporate reputation, corporate ability (CAb), and Corporate Social Responsibility (CSR). This section of the paper will analyze and discuss three corporate communication strategies that are focused on the goals that organizations aim to meet and which are based on Kim and Rader (2010) and Kim (2011) works. 2.12 Corporate social responsibility focused strategy – this section analyses the CSR strategy in corporate communications focusing on how it emphasizes organizational goals as well as comparing with CAb strategy to evaluate which is more dominant and effective. Organizations have multiple stakeholders with whom their relationships need to be effectively managed with corporate communication being both responsive and effective to these stakeholders. Various communication functions and channels fulfill specific organizational objectives which aim to attain overall strategic impact to an organization’s goals. This section evaluates these communication functions, the various objectives that they seek to meet, the channels of communication used to dispense communication as well as those targeted by such communication. 2.21 Media Relations –this section evaluates the media relations communication function, the objectives of media relation in an organization, the channels used to complete the communication function as well as the organizational stakeholders targeted. 2.22 Employee communications – this section evaluates the employee communications function, the objectives of employee communication in an organization, the channels used to complete the communication function as well as the organizational stakeholders targeted. 2.23 Marketing Communications - this section evaluates the marketing communications function, the objectives of marketing communication in an organization, the channels used to complete the communication function as well as the organizational

FCC to Fine ABC of Naked Butt on NYPD Blue Essay Example for Free

FCC to Fine ABC of Naked Butt on NYPD Blue Essay All businesses have a social responsibility to their consumers and to the nation that allows them the freedom to operate, and broadcasters are not exempt.   Broadcasters should mirror the morals of their viewing audience in their programming.   Consider the morals of the average American television viewing audience.   Also consider what these viewers demand out of the shows they watch.   If the viewers want to see sex and sexual innuendo, then that is what the broadcaster will provide.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Is this really that bad an offense, or is ABC being made and example of for the rest of the industry?   Look at the recent news coverage of Britney spears getting in a car with no underwear and the camera showing it in plain view.    A fine should be issued for that as well.   Unless some agency starts issuing fines for acts of indecency in everyday life, what is shown on network television will only get worse. Casino Hit with Complaint   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yes, there is a social obligation relating to marketing.   The purpose of marketing is not only to sell products and services, but to educate potential consumers about the benefits of the products and services.   This casino advertising should state the benefit of having two wives or of a night of cheating on the spouse that outweighs the legal (and possible health)   consequences.   The near obscene level of advertising really should not be necessary for a gambling casino.   Gamblers go to casinos because they want to gamble, not for a sexual experience.   If there is more sex going on than gambling at Hard Rock Casino, perhaps it is time to consider some significant actions against their operating license.

System of cyber warfare

System of cyber warfare Introduction: Could hackers get into the main computer systems that run fundamental elements of the most worlds infrastructure informations? Today its not only possible, but all of that has actually happened before, and plus a lot more we dont even know about. Many believe that cyber war experts could be used to launch a major attack on the nations infrastructure. According to the researchers, other noticeable trends will include greater interest and awareness in continuing cyber war activities going on in the international area, and greater than before use of shade based defenses to help organizations share intelligence and stay ahead of attacks. The country of Chinas hacking and cyber combat capabilities includes that China is likely using its growing computer system operation capability to maintain intelligence gathering against the United States government and industry by conducting a extensive period, complicated computer system operation.[1] I think there are a lot of evidence that shows Chi nese government is using hacking techniques to embezzle United States government and diligence secrets. Also, many of the attacks have come from Russia. Numerous of the cyber attacks are being hosted by Russian state computer main servers. Im going to argue that the water works, electrical power, internet, cyberspace, defense, telecommunications, and transportation is highly vulnerable to cyber attack. There are possible threats to computing facility and the information contained that it is in are to determine the security measurements that should be investigated plus both external and internal threats.[2] Cyber threats can be grouped into deliberate threats, accidental threats, and natural disasters such as water and fire. It is because of natural disasters have typically been very critical and likewise expensive, there are computing main centers security budget is geared to prevent and recover from a huge devastating natural disasters.[3] One of the reason why water resource will be in great damage is because due to fire sprinklers. Thousands of firefighters can be more damaging than the fire itself. Since the main computer circuits and magnetic storage media are not even near the fire so it may be damaged too. Not only that but the other sources of water damage may come from many tropical storms such as floods. It will cause danger activities of the firefighter on higher floors, leakage in the main computers water cooling system, sewers backing, broken pipes, and many more. But on the other hand, there are other natural calamities that may occur to computing centers include sandblasting near air conditioning intakes, gas or chemicals, lightning, war, aircraft crashes, tornadoes, earthquakes, and explosions.[4] The sprinkler systems are often the second line of defense. If a sprinkler system is to be used, there should be at least a delay between the alarm and the water so that the equipment can be powered down and the fire can be put out by hand held equipment. Energy Electrical Power and Grids: Second reason why there is a greater chance on cyber attack is the electrical power. There are various sectors of critical infrastructure sectors have unique types of location, structure, and facilities. Consequently, all the information that is potentially responsive will vary by sites, by sector and among similar sites in various locations. Energy sectors such as electrical power systems are very complex networks composed of the transmission, generation, control, and support networks. In which case, they will work together to supply electricity to end users. But overall, the national electrical power grid is an enormously organized and active system. There is numerous major electrical power generation sources that are petroleum, gas, hydroelectric, nuclear, and coal.[5] They are the control networks that are information control points that regular the overall system operations. Also, they support the networks that provide resources and information that the other networks need to op erate. I think that there are possible vulnerabilities of the energy sector that may vary drastically with regard to possible contact within and outside its systems. Vulnerabilities exist in terms of both objective and cyber attacks. In general, the targets of potential highest value are those located in populated country or urban areas where attacks will generate the maximum prospective impact In addition, the energy sector facilities that contain hazardous materials, of which there are many, could also prove vulnerable target.[6] Many of these targets meeting with great criteria should be considered highly vulnerable. The Internet: Information system like the Internet are very defenseless to cyber attack, as evidenced by the quickly rising number of system intrusions. Well the focus here is on the criminal violators, including terrorists who seek to attack and destroy elements of society. A different, and potentially more severe, threat is where the attacker is a sovereign state. That class of attack, constituting what is called information warfare, is beyond the scope of the discussion here and of the Draft International Convention.[7] The Internet provides the basis for the global information infrastructure and it gradually more provides connectivity for a wide range of other infrastructures. The Internet is governed through the voluntary actions of the technical people who expand and extend its functionality. Many internet are basically running on the basis of network protocols, agreements on how information should appear in a message, how that information is to interpreted and the format of that message.[8] There are strong arguments for imposing liability on Internet Service Providers for violations of cyber security and they can track the four core intuitions outlined in the previous section.[9] Some people say that individuals who originate malicious computer code are typically far beyond the reach of conventional law. Well for one thing, they are very hard to identify. So saboteurs use the Internets topology to conceal their tracks by routing messages through a convoluted path that is difficult for authorities to uncover. Moreover, by the time a computer virus or a worm is detected, the trail often is cold or loss. Even if the attackers were caught, the individuals who create malicious computer code rarely have to sufficient assets to pay for the losses they impose.[10] Moreover, careless firms and users would typically not be that hard to track down. I think the only sense in which these bad attackers are beyond the reach of law is the practical concern about the costs of identifying and suing them as compared to the fraction of the damages for which they might be held legally responsible. Cyber Space: One thing is that the rise of cyberspace has greatly facilitated all kinds of activity including governmental interaction, commercial, and social. There is no doubt that cyberspace today constitutes expensive real estate indeed. They have also running scared control of many real world processes through cyberspace. Because of this increased value, the security of cyberspace has grown in importance. The rise of terrorism as one of the type of symmetric and distributed ware, has threaten not only the gains derived from cyberspace but the activities that now come to depend on communication through cyberspace infrastructure.[11] There are obvious problems in making detailed recommendations about the United States government role in critical infrastructure protection in general, and in dealing with the powerful threats posed by cyber warfare and cyber terrorism in particular. Also it is very clear that the U.S. has made substantial progress in defining policies and strategies for dealing with the new threats to its critical infrastructure. At the same time, there is a disturbing gap between the military focus on asymmetric ware fare and civil focus on cyber crime and cyber terrorism. Well for me, the only way for a success is ultimately be for the U.S. government to focus on only those threats that truly being threaten the nation.[12] Cyber war is a case in point, as is high level cyber terrorism. So they are efforts to create effective international cooperation in limiting all forms of cyber attacks. United States Defense Infrastructure: Another reason why is the disconnecting between cyber defense and cyber offense. There is also a clear disconnect between the efforts in the United States to plan offensive cyber warfare and efforts at cyber defense. Many defenders also assert that technology in favors the attackers, prevents attribution, and makes counteroffensive difficult or impossible.[13] I believe that the United States military and defense officials involved in information warfare and planning and executing cyber war have divided views. I feel that those people who directly involved in cyber offense generally seem to feel that carrying out a successful major cyber attack is far more difficult than those outside the national security arena recognize. This disconnect between defense and offense illustrates a basic problem underlying both any unclassified analysis of cyber threats and their impact on homeland defense.[14] In the book Mapping the Risk: Assessing the Homeland Security Implications of Publicly Available Geospatial Information, Anthony quoted: For potential attackers, such as terrorist groups, seeking to cause casualties or economic disruption, the United States is a target-rich-environment. Many critical sites are relatively vulnerable to various types of attacks involving conventional explosives, weapons of mass destruction, or unconventional means of attack, such as aircraft crashes.[15] To improve the protection of the most critical facilities and location within the U.S. Homeland, the federal government is pursuing a comprehensive national approach to their physical and cyber protection in partnership with state and local governments and the private sector. Telecommunication: In Hong Kong, computer crimes are as a rule, governed under the Telecommunications Ordinance. Under Hong Kong law, offenses against e-mail, damage and destruction, computer fraud, and theft of electronic data are all criminal offenses.[16] Abraham argue that in the Peoples Republic of China, all computer related crimes are covered by Articles 258-287 of the Criminal Code.[17] He also mention that if they illegally interfering in the operation of a computer system, they will be punish by a minimum sentence of five years in prison. The legislatures of Western and Central European countries have been active in promulgating laws prohibiting unauthorized access, computer sabotage, computer espionage data manipulation, and computer fraud.[18] This shows that one area in which the national laws of European countries are significantly in agreement is that of computer sabotage, which encompasses purposeful damage to the integrity of computers, computer afforded to computer stored data among the criminal laws of European states. Throughout this paper we have seen or believed that the United States is vulnerable to various types of information cyber warfare attacks. Many threats that are range from nuisance attacks by hackers to those potentially putting national security at risk. Critical command and control and intelligence systems are designed to be robust and secure under attack. We see that our cyber security is a leading national problem for which the market may fail to produce a solution. Much has been said about the threat posed by worldwide cyber crime, but little has been down to protect against it. All they need to do is to meet challenge immediate and compelling necessity. Bibliography Anderson, H. Robert. Feldman, M Phillip. Gerwehr, SCott. Houghton, Brian. Mesic, Richard. John, D. Pinder. Jeff, Rothenberg. Chiesa, James. Securing the U.S. Defense Information Infrastructure: A Proposed Approach. National Defense Research Institue. Washington D.C. 1999. Baker, C. John. Lachman, E. Beth. Frelinger, R. David. OConnell, M. Kevin. Hou, C. Alexander. Tseng, S. Michael. Orletsky, David. Yost, Charles. Mapping the Risks: Assissing the Homeland Security Implications of Publicly Available Geospatial Information. RAND Corporation. 2004. Cordesman, H. Anthony. Cordesman, G. Justin. Cyber-Threats, Information Warfare, and Critical Infrastructure Protection: Defending the U.S. Homeland. Praeger. Connecticut. 2002. Grady, F. Mark. Parisi, Francesco. The Law and Economics of Cyber Security. Cambridge University Press. New York. 2006. McMillian, Robert. IDG News Service. PCWorld. October 27, 2009. March 15, 2010. http://www.pcworld.com/article/174210/report_says_china_ready_for_cyberwar_espionage.html. Sofaer, D. Abraham. Goodman, E. Seymour. The Transnational Dimension of Cyber Crime and Terrorism. Hoover Institution Press Publication. California. 2001. Walker, J. Bruce. Blake, F. Ian. Computer Security and Protection Structures. Dowden Hutchinson Ross, Inc. Pennsylvania. 1977. McMillian, Robert. IDG News Service. PCWorld. October 27, 2009. March 15, 2010. http://www.pcworld.com/article/174210/report_says_china_ready_for_cyberwar_espionage.html. Walker, J. Bruce. Blake, F. Ian. Computer Security and Protection Structures. Dowden Hutchinson Ross, Inc. Pennsylvania. 1977.p.1. Walker. Ibid., p. 1. Walker. Ibid., p. 2. Baker, C. John. Lachman, E. Beth. Frelinger, R. David. OConnell, M. Kevin. Hou, C. Alexander. Tseng, S. Michael. Orletsky, David. Yost, Charles. Mapping the Risks: Assissing the Homeland Security Implications of Publicly Available Geospatial Information. RAND Corporation. 2004., p.184. Baker, Ibid., p. 185 . Sofaer, D. Abraham. Goodman, E. Seymour. The Transnational Dimension of Cyber Crime and Terrorism. Hoover Institution Press Publication. California. 2001., p.126. Sofaer. Ibid., p. 127 Grady, F. Mark. Parisi, Francesco. The Law and Economics of Cyber Security. Cambridge University Press. New York. 2006. p.232. Grady. Ibid., p.234. Grady. Ibid., p.259. Cordesman, H. Anthony. Cordesman, G. Justin. Cyber-Threats, Information Warfare, and Critical Infrastructure Protection: Defending the U.S. Homeland. Praeger. Connecticut. 2002. p.179. Cordesman. Ibid., p.3. Cordesman. Ibid., p.3. Cordesman. Ibid., p.180. Sofaer, D. Abraham. Goodman, E. Seymour. The Transnational Dimension of Cyber Crime and Terrorism. Hoover Institution Press Publication. California. 2001. p.44. Cordesman. Ibid., p.44. Cordesman. Ibid., p.45.

Marketing McDonalds to Hispanic Americans Essay -- McDonalds Hispani

Product and competitive environment McDonald’s Corporation (MDC) known for its famous golden arches is the number one largest chain of fast food restaurant in the world. With headquarters in the United States and restaurants in 120 countries serving around 86 million customers a day. About 80% of the restaurants are operated by a franchisees or affiliates. McDonald's revenues come from the expenses paid by the franchisees such as fees, royalties, rent, as well as sales in company-operated restaurants. According to Hoovers, McDonald's Corporation in 2013 made and annual revenue of $28,105.7 compared to $27.5 billion made in 2012. Most of the restaurants are freestanding units offering dine-in and drive-through service, but McDonald's also has many restaurants located in airports, retail areas, and other high-traffic locations. The company has nine major markets – Australia, Canada, China, France, Germany, Japan, Russia, the UK, and the US – that account for 75% of sales. Although McDonald is a lea ding brand, the top companies that give McDonald competition include: Doctor’s Associates Inc., YUM! Brands Inc., Starbucks Corporation, Darden Restaurant Inc., and Burger King Doctors’s Associates, Inc.: A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars. Yum! Brands, Inc. or Yum! Is the world’s largest fast food restaurant company- they have more than 40,000 restaurants globally and operates in 125 countries. YUM! Licenses Taco Bell, KFC, Pizza Hut and Wing Street. The total annual revenue is of $13,084 million dollars. Starbucks Corporation is the largest coffeehouse company in the world, with 20,891 stores i... ..." Forbes. Forbes Magazine, 13 May 2013. Web. 23 Apr. 2014. Llopis, Glenn. "5 Steps To Capturing The Hispanic Market." Forbes. Forbes Magazine, 03 Sept. 2013. Web. 13 Apr. 2014. "Hispanic Fast Facts." AHAA. N.p., n.d. Web. 14 Apr. 2014. Michael Goodman. "The Power of Hispanic Consumers." MercuryMedia. Research and Analytics, Apr. 2010. Web. 16 Apr. 2014. "Sales & Marketing Slides." Marketing Strategy of McDonalds. N.p., n.d. Web. 21 Apr. 2014. "The Marketing Process A McDonald's Restaurants Case Study." Business Case Studies. N.p., n.d. Web. 21 Apr. 2014. "Maps and Data about the Hispanic Population." Pew Research Centers Social Demographic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014. "U.S. Hispanic Country of Origin Counts for Nation, Top 30 Metropolitan Areas." Pew Research Centers Hispanic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.

APPLICATION OF RISK MANAGMENGT TECHNIQUES Essay

In my opinion Windows Vista is a one or the most lack OS when compared to Windows 7. All desktops connect to an industry standard switch via an Ethernet cable. While this can be a risk, it is not a major risk. The two large production facilities are connected to the headquarters via an external ISP. Even with the firewalls in place, there is no accountability if the connection they contract is in use by anyone else. I would advise contacting the ISP and verifying if the connection is shared with other users and take further action depending on their answer. The sales personnel connect via VPN software, but use their individual internet connection, usually out of their home office. This can be very dangerous as they do not fall under the blanket of protection offered by the bigger offices and their terminals are at greater risk to be infected by a malicious user. The core idea of preventing risk is to safeguard the information stored on the database server. The workers and customers of the company have private information stored there and the loss or leak of the data could be disaster to the company. I suggest the changes to be made to mitigate the risk of any unwanted personnel to gaining access to the network. There is not a lot of information given about the entirety of the network, so much of this may not be necessary or already in place. I will use the mitigation risk technique for the Desktops/local LAN. Since the network is maintained via Active Directory, the company should implement workgroups/user groups and control what workers have access to; if a program, file, or other application is not part of a workers job, they have no reason to be able to access that file/application/etc. At the same time the workers should go through annual (if not bi-annual) information security training; that understands how to protect their workstations, understand security policies and why they are in place. The company should also ensure that their switches, routers, and firewalls are always up to date on the latest  patches. Another risk that the company has is the External ISP Line, since the company is relying on an outside source to provide network connection between the production facilities and their headquarters; the best way to approach this risk is also with the mitigation technique. I understand the company is small and if they can’t front the cost of their own line, they should be absolutely sure that no other users are gaining access to the line that is being provided for them. On top of that they should alter the technical environment by adding intrusion detection systems and ensuring all security features are always up to date. If possible I would suggest investing into a private line that they control to ensure security between the three sites, however outside of the initial investment there would also need to be maintenance costs. As long as the company can ensu re the line they’re currently using is secure, I’d recommend continue use as it is the less cost intensive. Another risk to look at is the Remote Users / Home Offices. This risk is critical as they are the most likely to be targeted for an attack. Just like the previous two risks, I’d recommend a mitigation technique to lower this risk. The remote users only use software to connect to the company’s VPN, on their own ISP connection, in their home office. To start I would recommend a two-factor authentication to successfully log on to the VPN; so even if the computer is stolen or infected, it’s still relatively safe. At the same time since these are sales associates, I would recommend using a hard drive lock; just like the previous reason, if the computer is stolen, the ability to glean information would be hampered. If the company can handle the expense they should look into purchasing a secure VPN from each sales associates ISP, this would help ensure that there wouldn’t be any outside eyes gleaning information from the sales associate connecting to the company. Using Active Directory, the sales associates terminal should be scanned to make sure all security implements are current and if not, they should be updated before being allowed to connect to the company network. This can help prevent mal icious code being introduced to the company network. One thing that caught my attention is that there are three servers at Headquarters with very few uses. One thing that worries me is the possibility of no redundancy. If the Active Directory Server went down, no one would be able to access the network. Each server role should have redundancy to fill in if the primary server is to fail, this will help  ensure the company is running efficiently, even during a server problem. This should be kept in mind as the company has sales representatives in all fifty states while the headquarters are in Indiana. So even in a standard eight hour day (9AM – 5PM), there is still three hours of work to people on the west coast. If the servers were to go down, those sales reps would not be able to work effectively. On top of redundancy the company should look into some sort of backup. They have a lot of information and while it’s important to protect it, it’s also important to make sure it’s not lost. For a backup, I’d recommend a transfer technique. There are many backups’ services available at an affordable price. To go with the backup I would recommend backing up the information at least once a week to ensure if work is lost, the company does not fall to o far behind.

The War of 1812

The War of 1812: It’s Importance to America The War of 1812 is probably our most obscure conflict. Although a great deal has been written about the war, the average American is only vaguely aware of why we fought or who the enemy was. Even those who know something about the contest are likely to remember only a few dramatic moments, such as the writing of â€Å"The Star-Spangled Banner,† the burning of the nation’s capital, or the Battle of New Orleans. Why is this war so obscure? One reason is that no great president is associated with the conflict.Although his enemies called it â€Å"Mr. Madison's War,† James Madison was shy and deferential, hardly measuring up to such war leaders as Abraham Lincoln, Woodrow Wilson, or Franklin Roosevelt. Moreover, the best American generals in this war – Andrew Jackson, Jacob Brown, and Winfield Scott – were unable to turn the tide because each was confined to a one or two theaters in a war that had seven or eight theaters. No one like George Washington, Ulysses Grant, or Dwight Eisenhower emerged to put his stamp on the war and to carry the nation to victory.Although these things are true though, the War of 1812 is the most important event for America, because it officially broke us as the United States of America apart from Great Britain. Another reason for the obscurity of this war is that its causes are complex and little understood today. Most scholars agree that the war was fought over maritime issues, particularly the Orders in Council, which restricted American trade with the European Continent, and impressment, which was the Royal Navy’s practice of removing seamen from American merchant vessels.In contemporary parlance, the war was fought for â€Å"Free Trade and Sailors' Rights. † These issues seem arcane today. Moreover, the only way that the United States to strike at Great Britain was by attacking Canada, and that made it look like a war of territorial agg ression. Even today Canadians are likely to see the war in this light, and who can blame them? A war fought to secure maritime rights by invading Canada strikes many people as curious. The prosecution of the war was marred by considerable bungling and mismanagement. This was partly due to the nature of the republic. The ation was too young and immature – and its government too feeble and inexperienced – to prosecute a major war efficiently. Politics also played a part. Federalists vigorously opposed the conflict, and so too did some Republicans. Even those who supported the war feuded among themselves and never displayed the sort of patriotic enthusiasm that has been so evident in other American wars. The advocates of war appeared to support the conflict more with their heads than their hearts, and more with their hearts than their purses. As a result, efforts to raise men and money lagged far behind need.Despite the bungling and half-hearted support that characterized this conflict, the War of 1812 was not without its stirring moments and splendid victories. American success at the Thames in the Northwest, the victories at Chippewa and Fort Erie on the Niagara front, the rousing defense of Baltimore in the Chesapeake, and the crushing defeat of the British at New Orleans – all these showed that with proper leadership and training American fighting men could hold their own against the well-drilled and battle-hardened regulars of Great Britain.Similarly, the naval victories on the northern lakes and the high seas and the success of privateers around the globe demonstrated that, given the right odds, the nation’s armed ships matched up well against even the vaunted and seemingly invincible Mistress of the Seas. The war also produced its share of heroes–people whose reputations were enhanced by military or government service. The war helped catapult four men into the presidency – Andrew Jackson, John Quincy Adams, James M onroe, and William Henry Harrison – and three men into the vice-presidency – Daniel D.Tompkins, John C. Calhoun, and Richard M. Johnson. The war also gave a significant boost to the political or military careers of other men. Indeed, for many young men on the make, the war offered an excellent launching pad for a career. In some ways, the War of 1812 looked more to the past than to the future. As America's second and last war against Great Britain, it echoed the ideology and issues of the American Revolution. It was the second and last time that America was the underdog in a war and the second and last time that the nation tried to conquer Canada.It was also the last time that Indians played a major role in determining the future of the continent. In this sense, the War of 1812 was the last of the North American colonial wars. The war was unusual in generating such vehement political opposition and nearly unique in ending in a stalemate on the battlefield. Although mos t Americans pretended they had won the war – even calling it a â€Å"Second War of Independence†Ã¢â‚¬â€œthey could point to few concrete gains – certainly none in the peace treaty – to sustain this claim. It is this lack of success that may best explain why the war is so little remembered.Americans have characteristically judged their wars on the basis of their success. The best-known wars – the Revolution, the Civil War, and World War II – were all clear-cut successes. Although many people remembered the War of 1812 as a success, it was in a very real sense a failure, and perhaps this is why it attracts so little attention today. The obscurity of this war, however, should not blind us to its significance, for it was an important turning point, a great watershed, in the history of the young republic.It concluded almost a quarter of a century of troubled diplomacy and partisan politics and ushered in the Era of Good Feelings. It marked the en d of the Federalist party but the vindication of Federalist policies, many of which were adopted by Republicans during or after the war. The war also broke the power of American Indians and reinforced the powerful undercurrent of Anglophobia that had been spawned by the Revolution a generation before.In addition, it promoted national self-confidence and encouraged the heady expansionism that lay at the heart of American foreign policy for the rest of the century. Finally, the war gave the fledgling republic a host of sayings, symbols, and songs that helped Americans define who they were and where their young republic was headed. Although looking to the past, the war was fraught with consequences for the future, and for this reason it is worth studying today, and that is why it is the most important event for America.